Van Westendorp and his amazing Price Sensitivity Meter.

Email marketing. How do you make it work for you?

Over half the companies in the Fortune 500 in 2000 are no longer on the list in 2017. The most significant contributing factor in success or failure? “Staying in tune with what your customers value”.

Value, like beauty, is in the eye of the beholder. You need to work with your customers to understand what they value so you can match what you’re selling… to what they want to buy.

You might just say something 'in the moment', but you might say something that will stay with that person for a long, long time.

It’s great to see a local company understand marketing at a strategic level and then implementing it brilliantly.

Profit is a clear driving force for setting up a relationship but, in my experience, far less critical in whether it works successfully over the medium to long term.

Can you link the value we offer customers to the values of your people? It made me think. Same word; different meanings. But yes; I actually think they are fundamentally linked.

If you’re running an internal telemarketing operation, are you spending an inordinate amount of time recruiting new staff and finding it difficult to keep your motivate your existing people to make enough calls and achieve their targets? Read on...