How you can to determine the optimal price to charge your customers
Van Westendorp and his amazing Price Sensitivity Meter.
Read moreVan Westendorp and his amazing Price Sensitivity Meter.
Read moreEmail marketing. How do you make it work for you?
Read moreOver half the companies in the Fortune 500 in 2000 are no longer on the list in 2017. The most significant contributing factor in success or failure? “Staying in tune with what your customers value”.
Read moreProfit is a clear driving force for setting up a relationship but, in my experience, far less critical in whether it works successfully over the medium to long term.
Read moreIf you’re running an internal telemarketing operation, are you spending an inordinate amount of time recruiting new staff and finding it difficult to keep your motivate your existing people to make enough calls and achieve their targets? Read on...
Read moreIs all your marketing expenditure all spent pre-sale? Is it all about building the sales funnel? Is it about delivering sales support? Is it simply a lead generation tool? Well, it’s time to think again.
Read moreThe sales pipeline is at the core of business in general and business-to-business in particular…but is it getting harder to build your sales funnel than ever before?
Read moreSales and marketing are two sides of the business equation that often has a reputation for not getting on. It looks like a marriage made in hell… but it doesn’t need to be this way.
Read moreHarvard Business Review (originally published in 2005), saying ‘of 30,000 new products launched eachyear, 90% of them fail because of poor market segmentation”
Read moreI’ve been on the networking circuit recently. I’ve also met a number of people who immediately step one step back when I tell them I’m in marketing. Yes, it’s probably me…
Read moreYou’re a ‘video production company’. How do you compete when everybody thinks they can film their own videos, for free?
Read moreSometimes you just read a book and it brings together all the thoughts you’ve had over the years and distils them together succinctly.
Read moreI’m now a small business owner and I’ve worked in several small businesses and start-ups. Money is always tight. But why do so many business owners appear to turn off when the word ‘marketing’ is mentioned?
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