Van Westendorp and his amazing Price Sensitivity Meter.

Email marketing. How do you make it work for you?

Over half the companies in the Fortune 500 in 2000 are no longer on the list in 2017. The most significant contributing factor in success or failure? “Staying in tune with what your customers value”.

Profit is a clear driving force for setting up a relationship but, in my experience, far less critical in whether it works successfully over the medium to long term.

If you’re running an internal telemarketing operation, are you spending an inordinate amount of time recruiting new staff and finding it difficult to keep your motivate your existing people to make enough calls and achieve their targets? Read on...

Is all your marketing expenditure all spent pre-sale? Is it all about building the sales funnel? Is it about delivering sales support? Is it simply a lead generation tool? Well, it’s time to think again.

The sales pipeline is at the core of business in general and business-to-business in particular…but is it getting harder to build your sales funnel than ever before?

Sales and marketing are two sides of the business equation that often has a reputation for not getting on. It looks like a marriage made in hell… but it doesn’t need to be this way.

Harvard Business Review (originally published in 2005), saying ‘of 30,000 new products launched eachyear, 90% of them fail because of poor market segmentation”

I’ve been on the networking circuit recently.  I’ve also met a number of people who immediately step one step back when I tell them I’m in marketing. Yes, it’s probably me…

You’re a ‘video production company’. How do you compete when everybody thinks they can film their own videos, for free?

Sometimes you just read a book and it brings together all the thoughts you’ve had over the years and distils them together succinctly.

I’m now a small business owner and I’ve worked in several small businesses and start-ups. Money is always tight. But why do so many business owners appear to turn off when the word ‘marketing’ is mentioned?