Is all your marketing expenditure all spent pre-sale? Is it all about building the sales funnel? Is it about delivering sales support? Is it simply a lead generation tool? Well, it’s time to think again.

Yes;  I think in many situations it has. But before you rush out and fire your web developer, read on.  

The sales pipeline is at the core of business in general and business-to-business in particular…but is it getting harder to build your sales funnel than ever before?

Sales and marketing are two sides of the business equation that often has a reputation for not getting on. It looks like a marriage made in hell… but it doesn’t need to be this way.

Harvard Business Review (originally published in 2005), saying ‘of 30,000 new products launched eachyear, 90% of them fail because of poor market segmentation”

How Denis helped me fall in love with LinkedIn!

I’ve been on the networking circuit recently.  I’ve also met a number of people who immediately step one step back when I tell them I’m in marketing. Yes, it’s probably me…

You’re a ‘video production company’. How do you compete when everybody thinks they can film their own videos, for free?

Do they? I first heard this phrase of ‘showing up and throwing’ up a few years ago. It was made by an experienced sales director who wanted to move her sales team from feature selling to value selling. I asked her what it meant...