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Why marketing doesn’t stop, when you win the sale.

Why marketing doesn’t stop, when you win the sale.

Is all your marketing expenditure all spent pre-sale? Is it all about building the sales funnel? Is it about delivering sales support? Is it simply a lead generation tool? Well, it’s time to think again.

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Mar 12, 2019
Does social media now trump websites?

Does social media now trump websites?

Yes;  I think in many situations it has. But before you rush out and fire your web developer, read on.  

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Mar 4, 2019
Is B2B prospecting harder than ever?

Is B2B prospecting harder than ever?

The sales pipeline is at the core of business in general and business-to-business in particular…but is it getting harder to build your sales funnel than ever before?

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Mar 3, 2019
If Sales people are from Mars… are Marketing from Venus?

If Sales people are from Mars… are Marketing from Venus?

Sales and marketing are two sides of the business equation that often has a reputation for not getting on. It looks like a marriage made in hell… but it doesn’t need to be this way.

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Feb 28, 2019
How segmentation helps you satisfy your customers'​ needs...

How segmentation helps you satisfy your customers'​ needs...

Harvard Business Review (originally published in 2005), saying ‘of 30,000 new products launched eachyear, 90% of them fail because of poor market segmentation”

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Feb 26, 2019
How Denis helped me fall in love with LinkedIn

How Denis helped me fall in love with LinkedIn

How Denis helped me fall in love with LinkedIn!

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Feb 26, 2019
Marketing? You're doing it, even if you don’t know you are!

Marketing? You're doing it, even if you don’t know you are!

I’ve been on the networking circuit recently.  I’ve also met a number of people who immediately step one step back when I tell them I’m in marketing. Yes, it’s probably me…

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Feb 26, 2019
Why don’t restaurants offer ‘fast track' menus if you’re in a hurry?

Why don’t restaurants offer ‘fast track' menus if you’re in a hurry?

Feb 26, 2019
The smart phone. Just a mobile communicator or a truly ‘disrupting technology’?

The smart phone. Just a mobile communicator or a truly ‘disrupting technology’?

You’re a ‘video production company’. How do you compete when everybody thinks they can film their own videos, for free?

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Feb 1, 2019
Do your sales people just “show up and throw up?”

Do your sales people just “show up and throw up?”

Do they? I first heard this phrase of ‘showing up and throwing’ up a few years ago. It was made by an experienced sales director who wanted to move her sales team from feature selling to value selling. I asked her what it meant...

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Feb 26, 2019
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