Is all your marketing expenditure all spent pre-sale? Is it all about building the sales funnel? Is it about delivering sales support? Is it simply a lead generation tool? Well, it’s time to think again.

The sales pipeline is at the core of business in general and business-to-business in particular…but is it getting harder to build your sales funnel than ever before?

Sales and marketing are two sides of the business equation that often has a reputation for not getting on. It looks like a marriage made in hell… but it doesn’t need to be this way.